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Which of the following defines a "blind ad"?

  1. Licensee does not include address of property in the ad

  2. Licensee does not reveal that the ad was placed by licensee

  3. Neither sale price nor terms of property are included in the ad

  4. None of the above

The correct answer is: Licensee does not include address of property in the ad

A "blind ad" refers specifically to a situation where the licensee does not reveal that the advertisement was placed by them. The key characteristic of a blind ad is the lack of disclosure about the advertiser's identity, which is important in real estate to ensure that consumers know who they are dealing with and to maintain transparency in the marketplace. While not including the address of the property or omitting sale price and terms can lead to other issues in advertising, these aspects do not define a blind ad. The primary focus of identifying a blind ad lies in the failure of the licensee to disclose their professional status, which can mislead potential clients into not recognizing that they are dealing with a licensed professional.